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Wolf & Rita Folk N Roll AW18 campaign

WOLF & RITA

WOLF & RITA from the north of Portugal is a children’s brand that looks for its inspiration to classic cuts, but adds their own twist to them by using unusual prints and fabrics.

WOLF & RITA is designed by produced by a small team of two sisters and one of the sister's husbands. A joint family effort to create magical pieces that are often art-inspired and always inspiring.

Like the other brands we work with, WOLF & RITA take pride in being a green company and strive to buy, sell, and use environmentally friendly products. They work with local factories in Portugal and support their local community.

We love their consistently creative inspiring collections and hope you do too!

 

WOLF & RITA FOLK 'N ROLL COLLECTION

We are happy to present WOLF & RITA Autumn-Winter 2018 collection, FOLK ’N ROLL. This collection is inspired by Portugal's colorful folklore and popular traditions. 

In Podence, in the northern region of Portugal, when Carnival is celebrated, you can see the Caretos, masked young men running through the streets dressed in suits made of yellow, red, black, blue and green fringe wool quilts, wearing brass, leather or wooden masks and rattles on their belts. They jingle and jump and shout, running and shouting excitedly, frightening people and “robbing” all the wineries.

In Nazaré, land of fishermen, the women await their return from the sea wearing seven skirts, representing the seven waves of the ocean, the seven days of the week, the seven virtues and the seven colors of the rainbow!

WOLF & RITA has used this colorful palette and given it a contemporary twist by combining it with Marcel Dzama’s illustrated characters and creatures, including dancing tree people and eerie-looking masquerade! With this collection, they hope to inspire kids to be keepers of these traditions, reliving and remodelling it through their innocent eyes and playful charades.