WOLF & RITA want to remind us what it was like to be a kid and to remember how simple life was when it was filled with playing, running around, laughing.

When we were kids, we dreamt, hoped and we allowed to be kids. Why should we forget what that was like and not be able to feel that same freedom as adults? When and why do we forget what it’s like being a kid?

Filled with the nostalgia and wonder of being a kid, the WOLF & RITA team has been inspired by things ranging from a painting of a small rowing boat on a wall drawn by school children in Lebanon to a delicate and poetic flower arrangement in Stockholm. They gathered their dreams and ideals, and all the magical small things we tend to forget while growing up, in the form of prints, drawings and lovely colours and shapes.

WOLF & RITA feel it’s time to celebrate these nostalgic days. And making sure we take our simple pleasures very seriously. We couldn’t agree more.

We, at INC, are huge fans of the brand’s tremendous creativity and awareness. We hope you love it as much as we do and that the collection will inspire you to reconnect to your inner child!

The collection launches online at INC on January 24, 2019 at 9:00 AM CET.