AIAYU designs and produces knitwear of the finest llama wool, Cashllama TM from the highlands of Bolivia. The strategy of AIAYU has always been to wage everything on ethical production and on Bolivia’s raw materials, selecting only the best natural fibers and processing them, where they originate from. This quality Cashllama TM is only produced in one single place in the world and it is a newly discovered and very unique material. It is predicted to become one of future’s most exclusive wool qualities. AIAYU was the first brand to launch this quality in 2006, which is produced under the principals of the UN Global Compact. AIAYU has twice been awarded with the Danish Fashion Award for Best Ethical brand.