About Us


INC is a family-run and family-inspired women & kids' boutique in the heart of Amsterdam.

We sell selected brands with an eye for design, quality and an environmentally-friendly approach that respect planet and people.

We believe in quality and less waste and select products that will be worn and cherished for years to come. Our brands are all companies with the same philosophy, some too, are family businesses, just like ours, and are all run by passionate creative people.

As true global citizens, with roots in Asia, America and Europe, we have always been inspired by fashion and style from all over the world. On both sides of our family, there has always been a link to fashion, be it a Panama hat manufacturer in the early 1900’s, a saleswoman in the luxurious Manila Hotel  before the wars, a seamstress who made silk beaded gowns by hand in the 1920’s and last, but not least, my own trailblazing fashionable parents.

Clothing is a way of expressing your own personal style and it gives us great pleasure helping our customers find the “perfect fit”.

We love giving personal service to our customers in our shop- contact us for any questions you may have for our online shop or register for a personalized account and we will try to help you as if you were shopping in our boutique.





Herenstraat 17
1015 BX Amsterdam
The Netherlands

Opening hours

Tuesday – Saturday 11:00 am – 6:00 pm

Sunday   12:30 pm – 5:00 pm

Closed on Mondays

Instagram @incfashionamsterdam