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INC is a family-run and family-inspired women and kids' fashion boutique in the heart of Amsterdam. When you order from our webshop, you are ordering from our boutique, not some impersonal warehouse and we make sure your orders are packed with love and care.

We sell selected brands with an eye for design, quality and an environmentally-friendly approach. Fashion that is made with respect for people and planet.

We believe in quality and less waste, because this is good for our planet and for our children. Clothes that will make you happy and that will last longer than a season.

Our brands are all companies with the same philosophy, some too, are family businesses, just like ours, and are all run by passionate creative people.